October 1, 2018 0 Comments Activities

Review: AMC A-List (90 days later)

INTRO:

For over the past year, different movie services have sprouted which allow you to see a certain amount of movies for a set monthly price; basically, a subscription service. We both love movies, and had been looking into the various memberships. MoviePass was the one that we never signed up for, but at the beginning had the best value: $9.95 per month with the ability to see (1) movie per day. As most movies in our area are $12.00 minimum, it never made sense how they could stay in business. You also could not reserve movies in advance and thus had to go to the theater to book. While it was cheap: 1) we knew that it was not sustainable and 2) we typically only go to theaters when we can reserve our seats online. Another competitor came up, Sinemia, that had more benefits up our alley, but we still never went for it.

INTRODUCING AMC STUBS A-LIST

In June 2018, it was announced that AMC was going to introduce their own subscription program named AMC Stubs A-List. The price is $19.95 per month with a minimum sign-up of 3-months. That said, you do not pay all 3 months up front.
The benefits include:

  • Up to 3 movies per week (Friday-Thursday) advance reservations can be made as well. Almost all movies are included (Standard, Dolby, 3-D, D-Box, IMAX) There have been a few movies or events that were excluded for A-Listers (Sandlot 25th anniversary showing, for example)
  • 100 points per $1 spent (including membership fees) 5,000 points = $5 reward
  • Free refill on large popcorn
  • Free size upgrade on drinks and popcorn
  • $5 Ticket Tuesdays – great for bringing family and friends
  • No convenience fees for tickets purchased for friends
  • Free Large Popcorn and Large Drink during your birthday month
  • Exclusive concession line – helps cut down the wait

As we have 3 AMC theaters in a 20 minute radius of our home, and the fact that it’s our favorite theater (hooray for reclining chairs) we decided to try it out and signed up on June 27, 2018.

HOW DID WE DO?

Being the summer months, there were a lot of movies we were interested in seeing. That said, if we did not have the pass, we probably would not have seen as many movies as we did. Each of us spent $59.85 for the three month period. It was a low price to pay to have access to entertainment in an air-conditioned building with reclining seats. So, did we get our “money’s worth?” We’ll let the below table show you the answer.

Again, would we have seen these many movies without the pass? Definitely not! But we are assured that we still would have had two movies that we really wanted to see each month (here in Southern California, movies are $12 each on average, and thus we would need two movies to get value.) In our first month, we saw Ant-man in Dolby which alone was $19.69; practically paying for the whole first month by itself.

IS IT FOR YOU?

We are very fortunate to have many AMC theaters in Southern California, whereas the State of Oregon has only 1… in the entire state. If you enjoy going to the movies, have AMC theaters near you, and can get value out of your membership, this could be for you. It doesn’t seem good for families though, as there are way more adult films than kid movies. Thus to pay $80 for a family of 4, might not be the best value. You also have to calculate concession stand expenses, if you REQUIRE concessions every time you visit. Occasionally we’ll get a drink or popcorn, but for the most part, we do not spend additional money. (Sorry AMC, we know that’s how you’re making your money.)

CONCLUSION

We signed up for 3 months, but now have decided to keep it, at least for the foreseeable future, as there are several movies we are looking forward too. If we see several months coming without desirable movies, we may cancel and re-up when next summer comes. But so far, way to go AMC on creating a great plan.


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